Apple used to cover all bases. There was iPod Shuffle, iPod Nano, all the way up to the biggest iPod. So in the early 2000s, people at every level of the MP3 player market could be part of Apple's universe (which led to more PC sales and further MP3 sales and upgrading).
They've still not done this with phones, so they've left a giant hole for Android to fill, which in turn makes the platform more attractive to developers.
They've still not done this with phones, so they've left a giant hole for Android to fill, which in turn makes the platform more attractive to developers.