It seems unreasonable to claim that academia would reject the idea out of hand when no-one's even written a paper to attempt to submit to a peer-reviewed journal.
If you showed me scientific papers that had been rejected by peer reviewers, then you might have a point. But if it's entirely articles targeted at laypeople and no scientific papers, it's pseudoscience.
If you showed me scientific papers that had been rejected by peer reviewers, then you might have a point. But if it's entirely articles targeted at laypeople and no scientific papers, it's pseudoscience.