Amazon Fresh isn't new -- it's been around in Seattle since 2007. What appears to be new is the Prime Fresh offering as a new gating mechanism for it: $299 per annum (effectively $220 if you're already a Prime customer), which also cuts away the delivery cost.
At first blush, I'm not sure if the value proposition is attractive enough for me, even though I'm more or less the target demographic (upper-middle-class, 20's, who lives alone, without car). $200/year is not an insignificant amount of money: I can get a ZipCar for an hour for $10, and hop over to the Trader Joe's at Capitol Hill and get cheaper, higher quality food.
The big thing here is the time savings (which is valid: ordering off of Fresh is just as easy as ordering off of Amazon itself).
At first blush, I'm not sure if the value proposition is attractive enough for me, even though I'm more or less the target demographic (upper-middle-class, 20's, who lives alone, without car). $200/year is not an insignificant amount of money: I can get a ZipCar for an hour for $10, and hop over to the Trader Joe's at Capitol Hill and get cheaper, higher quality food.
The big thing here is the time savings (which is valid: ordering off of Fresh is just as easy as ordering off of Amazon itself).