Or supplement it at the very least. The profitability they enjoy with advertising is hard to achieve in any other existing industry, so they try to be a front runner for new industries: Self-driving cars, robotics and green energy.
That is not to say they do not believe in the ad business. For the ad business the model seems to have moved towards getting more people online and have them do more online. Google put a smartphone into a billion hands. They wire up African and American cities to fiber. They made browsers far more capable and performant. They plan to fly balloons over the whole globe. All investments connected to the online business.
That is not to say they do not believe in the ad business. For the ad business the model seems to have moved towards getting more people online and have them do more online. Google put a smartphone into a billion hands. They wire up African and American cities to fiber. They made browsers far more capable and performant. They plan to fly balloons over the whole globe. All investments connected to the online business.