I am not a big coffee drinker, but I think people who are into their coffee might like to know where exactly your coffee is coming from, if it's fair trade etc. So this is some information you might want to put on your landing page.
Also, maybe make it a bit more obvious what countries are eligible for deliveries? Currently I can only see this information in the drop down when placing an order, but making it a bit more obvious might help. For example, I would not expect to be able to get this in Belgium, so would be inclined to think just after looking at the landing page "Meh, sounds good but I bet it's just for the US/UK", close tab.
Also, maybe make it a bit more obvious what countries are eligible for deliveries? Currently I can only see this information in the drop down when placing an order, but making it a bit more obvious might help. For example, I would not expect to be able to get this in Belgium, so would be inclined to think just after looking at the landing page "Meh, sounds good but I bet it's just for the US/UK", close tab.