I rather view the internet as a party where everyone is invited. The social networks are the loud attention seekers yelling "look at how cool we are". People are wow'd and sucked in. The problem is, it's a keg party and the only way they've been able to monetize is to sell ads at their party. Once the ads go up, the venue is no longer cool and the party moves to a new venue.
Of course, there are other types of parties and my prediction is that quality is going to trump quantity in future networks. Who wants a keg party that sells advertising when the quality of the people I meet at a cocktail party could lead to new opportunities without advertising?
The next wave will build on social and actually generate real value. Therefore, it'll have a new name and it won't be Social 2.0 It'll be something entirely new that addresses that value.
I rather view the internet as a party where everyone is invited. The social networks are the loud attention seekers yelling "look at how cool we are". People are wow'd and sucked in. The problem is, it's a keg party and the only way they've been able to monetize is to sell ads at their party. Once the ads go up, the venue is no longer cool and the party moves to a new venue.
Of course, there are other types of parties and my prediction is that quality is going to trump quantity in future networks. Who wants a keg party that sells advertising when the quality of the people I meet at a cocktail party could lead to new opportunities without advertising?
The next wave will build on social and actually generate real value. Therefore, it'll have a new name and it won't be Social 2.0 It'll be something entirely new that addresses that value.