It's at http://thecupcakeblog.com/ , if you're curious. Personally I don't think the site is worth that, given the demonstrated revenues and what the market is typically like for sites with this model [1], but then again the fair price for most things is where a buyer and seller agree it is.
[1] You'd probably be looking at about $10k for it usually: trailing year's proven revenue. Nothing about it is defensible at all.
Incidentally, if you were bound and determined to be the source for cupcakes online rather than a content scraper in the middle, you'd end up producing a site like:
My SEO buddies and I ballparked owning that site as being roughly as lucrative as a full-time job as a cookbook author/editor (though it may have suffered a bit since we spitballed those numbers, due to ranking changes and the like -- it no longer dominates results like I remember it doing in ~2008).
Here's the auction page on Flippa:
https://flippa.com/2736282-over-1000-ad-rev-199k-visits-475k...
[1] You'd probably be looking at about $10k for it usually: trailing year's proven revenue. Nothing about it is defensible at all.
Incidentally, if you were bound and determined to be the source for cupcakes online rather than a content scraper in the middle, you'd end up producing a site like:
http://www.christmas-cookies.com/
My SEO buddies and I ballparked owning that site as being roughly as lucrative as a full-time job as a cookbook author/editor (though it may have suffered a bit since we spitballed those numbers, due to ranking changes and the like -- it no longer dominates results like I remember it doing in ~2008).