From what I understand, the value would be based on a multiple of each traffic source and the likelihood of it standing the test of time...
SEO traffic can expect to trade at 1.5x-2x
Paid search traffic at a 6 month multiple
direct navigation traffic at a 3x-4x multiple
Also, It would be based on the previous 6 months average... Not the current year sales...
Personally, I am way to skeptical of this guy finding a buyer, and than scamming him by buying up inventory through friends and entities he creates, knowing he will get 2.5x+ on each product he buys.
Also, It would be based on the previous 6 months average... Not the current year sales...
Personally, I am way to skeptical of this guy finding a buyer, and than scamming him by buying up inventory through friends and entities he creates, knowing he will get 2.5x+ on each product he buys.