Apple lied. A hormone imbalance is not the same as a liver transplant. It's the kind of information that can materially affect the price of a stock. The SEC will probably take an interest.
EDIT: It was certainly a lie by omission. Apple is a large corporation with a significant number of employees and stockholders. It is a requirement to keep them informed. The secrecy and cult of personality is fine as a marketing ploy, but not as a fiduciary responsibility.
EDIT: It was certainly a lie by omission. Apple is a large corporation with a significant number of employees and stockholders. It is a requirement to keep them informed. The secrecy and cult of personality is fine as a marketing ploy, but not as a fiduciary responsibility.