I'm impressed with Jason's posts. He seems to be methodically working through all the misconceptions of inexperienced founders. This is an important and subtle one. Investors assume that if they're hearing about you first from you, you can't be any good. If you were good, they'd already have heard about you, because you'd have found a way to get introduced to them by someone they trust.
Even if investors didn't start out with this bias, they'd soon learn it from experience.
Even if investors didn't start out with this bias, they'd soon learn it from experience.