Comment by meleva

A good way to avoid articles on those big companies is to start reading "region specific" startup blogs or "topic specific" startup blogs. Some of the blogs I follow:

by region

Arctic Startups (Scandinavia) http://www.arcticstartup.com/

Rude Baguette (France) http://www.rudebaguette.com/

Silicon Allee (Berlin) http://siliconallee.com/

by topic

Tnooz (Travel)http://www.tnooz.com/

Search Engine Land http://searchengineland.com/

3D Printing Industry http://3dprintingindustry.com/