I've been following your advice and newsletters, and I get great value from them.
However, one thing that I still haven't figured out is this: how would I find say, that small insurance company in Kansas who has $100k to spend on a solution I could offer to their problem? Where would I begin to look? Cold-contacting seems unscalable.
I know networking goes a long way toward such contacts, but it can't be just that. Is there a way to search for clients that's between cold-calling and a personal network contact?
However, one thing that I still haven't figured out is this: how would I find say, that small insurance company in Kansas who has $100k to spend on a solution I could offer to their problem? Where would I begin to look? Cold-contacting seems unscalable.
I know networking goes a long way toward such contacts, but it can't be just that. Is there a way to search for clients that's between cold-calling and a personal network contact?