It's at such a fragile point, though. Monetising a previously entirely free service is risky at any time, but there's lots more risk than usual here (fickleness of audience, existence of competitors, fundamental simplicity of offering).
We've seen plenty of startups fail at this point before; is there anything to suggest Snapchat will beat the odds?
We've seen plenty of startups fail at this point before; is there anything to suggest Snapchat will beat the odds?