Comment by waterside81

For those who use this service, which part of it appeals the most? Is it removing the hassle of finding a printer? Is it the API part? Is it the shipping/logistics aspect?

I ask because Lob is a generalized version of what we (http://www.littleheroes.com) do every day.

I never considered our platform to be a service unto itself so I'm curious which aspects in particular resonate with people.