have a few side projects.
here's a fun one:
http://ShouldIDrinkThisFuckingBeer.com
it is making absolutely zero money (yet), but the engagement on the site is INSANE. also, the site itself, and the people who come to it (and email/tweet/blog/instagram/vine/smoke signals/carrier pigeon/etc about it) are passionate and willing to support craft beer.
besides the benefit of interacting with super cool, kick-ass people who love craft beer, i've also been in touch with some breweries who are wanting to partner on a multitude of things, and i've been invited to come brew a batch at a few of them, with the head brewers!
so to summarize:
• making no money on this side project.
• not losing any money on this side project.
• over 75 million hits since launch, over 1 million people and over 50 million suggestions every month.
• fuckloads of fun interacting with the craft beer lovers and the craft beer world.
• the amount of engagement the site has will help support the next phase which will make money :)
• ...
• profit!!
http://ShouldIDrinkThisFuckingBeer.com
it is making absolutely zero money (yet), but the engagement on the site is INSANE. also, the site itself, and the people who come to it (and email/tweet/blog/instagram/vine/smoke signals/carrier pigeon/etc about it) are passionate and willing to support craft beer.
besides the benefit of interacting with super cool, kick-ass people who love craft beer, i've also been in touch with some breweries who are wanting to partner on a multitude of things, and i've been invited to come brew a batch at a few of them, with the head brewers!
so to summarize:
• making no money on this side project.
• not losing any money on this side project.
• over 75 million hits since launch, over 1 million people and over 50 million suggestions every month.
• fuckloads of fun interacting with the craft beer lovers and the craft beer world.
• the amount of engagement the site has will help support the next phase which will make money :)
• ...
• profit!!