> I've learned Facebook and LinkedIn can produce really disappointing results.
(...)
> The best results we got have been due to friends, family, neighbors and local teachers making a push to reach to their immediate connections (their friends, family and co-workers) to have them engage.
Do you mean facebook ads in your first use of Facebook? Because I would think "organic" use of Facebook would be a contributing factor to "reach ... immediate connections"?
I've never quite understood the idea of Facebook "ads". If you want to do "viral" marketing -- let your product/cause spread via social media via actual human connections. If you want to do advertising, do advertising.
(...)
> The best results we got have been due to friends, family, neighbors and local teachers making a push to reach to their immediate connections (their friends, family and co-workers) to have them engage.
Do you mean facebook ads in your first use of Facebook? Because I would think "organic" use of Facebook would be a contributing factor to "reach ... immediate connections"?
I've never quite understood the idea of Facebook "ads". If you want to do "viral" marketing -- let your product/cause spread via social media via actual human connections. If you want to do advertising, do advertising.