Going out on a limb here because this does not make sense to me either. But maybe this has something to do with the fact that the valley built all of the software used to support this, quietly invested in it all in 2010 for undisclosed amounts at least in the tens of billions and approaching or exceeding 100 billion, and the money doesn't want it on the front page of one of the most popular news sites?
By money i mean this money that keeps its actions shadier than the NSA: https://angel.co/emc https://angel.co/emc-ventures