Interesting that the "scholarship" (free) plan isn't mentioned on the homepage. It seems you have to try and steal the product before being offered the free plan.
I also like the subtle dig, "if you can't afford it." I've certainly pirated things myself. If iTunes asked me, "We noticed you've pirated The Walking Dead. If you can't afford $3, click here to get it for free." By reframing it as charity I might be shamed into purchasing it. :)
That's certainly a novel approach. I would love to hear how it turns out.
I also like the subtle dig, "if you can't afford it." I've certainly pirated things myself. If iTunes asked me, "We noticed you've pirated The Walking Dead. If you can't afford $3, click here to get it for free." By reframing it as charity I might be shamed into purchasing it. :)
That's certainly a novel approach. I would love to hear how it turns out.