Comment by 001sky

This is an interesting post. The attraction of advertising is two fold: (1) its passive income; (2) its highly scalable. One of the problems with it as a source of "innovation" is that it is primarily an accelerant. It can either accelerate the adoption (a) of non-ad-tech; or (b) the accumulation of debt. Both of these can be "productive", but only up to a point.