Someone searching for Southwest Airlines is probably looking for... Southwest Airlines. So the very first result is a useful one. With sections of the official website conveniently linked and a pretty picture on top.
This sounds to me like a complete non-issue. If you don't like ads, install AdBlock. Of course if you need clicks for your website, carry on.
This sounds to me like a complete non-issue. If you don't like ads, install AdBlock. Of course if you need clicks for your website, carry on.