Creating proper platform-specific packages is a mad undertaking, requiring huge amounts of manpower to setup and to maintain. We provide native Phusion Passenger packages for 5 platforms (3 Ubuntu versions, 2 Debian versions, OS X Homebrew) and it's already crazy complicated. Check out the toolchain that we spent months on building:
https://github.com/phusion/passenger_apt_automation
https://github.com/phusion/passenger_autobuilder
And this is just one software package. Imagine at least 10 Ruby interpreters and versions (all versions of MRI 1.8, 1.9 and 2.0, all versions of Rubinius, all versions of JRuby). Now multiply that by the number of popular platforms. That's at least 13 (2 supported Ubuntu LTS versions, 1 latest Ubuntu non-LTS version, 2 supported Debian versions, latest 2 OS X versions, Windows, Red Hat, Fedora, CentOS, Arch, Gentoo). You'd end up with at least 100 different packages, and you'll have to test each one of them.
That's going to cost much more than a one-off campaign of $50000.
https://github.com/phusion/passenger_apt_automation
https://github.com/phusion/passenger_autobuilder
And this is just one software package. Imagine at least 10 Ruby interpreters and versions (all versions of MRI 1.8, 1.9 and 2.0, all versions of Rubinius, all versions of JRuby). Now multiply that by the number of popular platforms. That's at least 13 (2 supported Ubuntu LTS versions, 1 latest Ubuntu non-LTS version, 2 supported Debian versions, latest 2 OS X versions, Windows, Red Hat, Fedora, CentOS, Arch, Gentoo). You'd end up with at least 100 different packages, and you'll have to test each one of them.
That's going to cost much more than a one-off campaign of $50000.