Comment by jbischke

I do the same. But many people don't have the same level of sophistication or simply don't have the time to spend so they just look at the aggregate review and buy the top-rated product. That why I think Vine is potentially subversive.

I'd love to see Amazon reviews have a HN/Reddit/Digg-style up/down vote system where crap reviews automatically drop off and aren't factored into the overall score.