Ask HN: I'm sick of watching junk software outsell mine.
How did you overcome the engineer mindset to get your marketing/branding together early on for your product? I'm sick of sitting around watching crappy, expensive tools outsell my work that I know is better, but I have no budget at the moment to invest in marketing/site/sales team. Another one or two sales would float a true effort for a month or two, but I'm not there yet. Help!
BACKGROUND: I'm a very ambitious engineer, I'm confident in what I can do with a little push in the right direction, and I have this toolset that I just got to a "MVP" stage (and was paid decently for) - my client is doing everything they can to help me resell this to others because they are that happy with it and want me to stop struggling as a developer.
I just want some good, solid advice from successful engineers who had to cross over to marketing as well. Thanks!
BACKGROUND: I'm a very ambitious engineer, I'm confident in what I can do with a little push in the right direction, and I have this toolset that I just got to a "MVP" stage (and was paid decently for) - my client is doing everything they can to help me resell this to others because they are that happy with it and want me to stop struggling as a developer.
I just want some good, solid advice from successful engineers who had to cross over to marketing as well. Thanks!