I would like to see how this turns out considering how miserably the US's Healthcare.gov site has been going. It sounds like the Brazilian govt. is using an internal group (the Federal Data Processing Service [SERPRO]) to do this, while the US sourced the work to a domestic company (CGI Federal.) I've got a gut feeling that Brazil's email system will fare better than our Healthcare.gov site.
Article about SERPRO launching their cloud platform. http://www.zdnet.com/brazilian-government-launches-own-cloud...
Some random info about the Healthcare.gov devs: http://www.washingtonpost.com/blogs/wonkblog/wp/2013/10/09/h...