The key question here is how much additional value-add does SimplyInsured provide over the online marketplaces being set up under the Affordable Care Act.
A significant part of the broker's value is the high-touch relationship and trust.
The market fit question to me is: if a state marketplace has a decent web portal (like California's http://www.coveredca.com ), what additional value does a private portal offer that NEITHER the official portal NOR an offline broker can offer?
(Don't mean this as polemical by any means; lots of states are not going to have great portals. Just interested in hearing opinions on this.)
A significant part of the broker's value is the high-touch relationship and trust.
The market fit question to me is: if a state marketplace has a decent web portal (like California's http://www.coveredca.com ), what additional value does a private portal offer that NEITHER the official portal NOR an offline broker can offer?
(Don't mean this as polemical by any means; lots of states are not going to have great portals. Just interested in hearing opinions on this.)
[Edit: making CA link a real URL]