That's a very interesting subcategorization of game changers.
What I find quite interesting about thinking only in terms of hooks and painkillers is that this categorization might trick you.
A series of hooks could prove to be only distractions. A features that users think it's awesome is not necessarily "signing the deal". They might be an eye catcher, a conversation started, but in the end you might find that not enough users actually care about it.
As for painkillers, well, I think that those could be anything from game changers to distractions (include too many painkillers and you'll get MS Office :-).
Once again, this is only to say that I think I'd be thinking in terms of hooks and painkillers only after making sure that the feature is a game changer. And not vice versa.
ps: by the way I feel I disagree with some of the hooks you've listed. But that part of the discussion would fit better in a different context :-).
What I find quite interesting about thinking only in terms of hooks and painkillers is that this categorization might trick you.
A series of hooks could prove to be only distractions. A features that users think it's awesome is not necessarily "signing the deal". They might be an eye catcher, a conversation started, but in the end you might find that not enough users actually care about it.
As for painkillers, well, I think that those could be anything from game changers to distractions (include too many painkillers and you'll get MS Office :-).
Once again, this is only to say that I think I'd be thinking in terms of hooks and painkillers only after making sure that the feature is a game changer. And not vice versa.
ps: by the way I feel I disagree with some of the hooks you've listed. But that part of the discussion would fit better in a different context :-).