Not the OP - but I did take a look at that page, and I do find it misleading.
The "checkout as a regular member" is in a small font on the sidebar, while the main CTA is big, bold and defaults to the VIP program.
The part where you're told about the monthly fee is in the last sentence of the sidebar. I had to practically hunt it to find it - for most people shopping online this will be oblivious.
By giving the screenshot - atleast to me, you have proved without doubt that the site is indeed misleading.
The "checkout as a regular member" is in a small font on the sidebar, while the main CTA is big, bold and defaults to the VIP program.
The part where you're told about the monthly fee is in the last sentence of the sidebar. I had to practically hunt it to find it - for most people shopping online this will be oblivious.
By giving the screenshot - atleast to me, you have proved without doubt that the site is indeed misleading.
[Edit: grammar]