Just out of curiosity, do those "reputation management" companies realize that in serving their clients by making fake reviews, they help destroy end-consumer trust?
In many ways, it's the old SEO argument all over again - gaming a system to increase ratings eventually erodes trust in that system, making those increased ratings less valuable. At the same time, refusing to game the system means your business loses potential eyeballs/customers/etc, so one is left with the old rock vs hard place situation.
In many ways, it's the old SEO argument all over again - gaming a system to increase ratings eventually erodes trust in that system, making those increased ratings less valuable. At the same time, refusing to game the system means your business loses potential eyeballs/customers/etc, so one is left with the old rock vs hard place situation.