It's been studied and pointed out that a green-bar does nothing to conversions and sales.
I'm not debating this point, but if you have some citations for this assertion, I'd love to read them. I've always heard and read otherwise.
I just completed a multiple-month-long process of converting a dynamic-domain application to support SSL-friendly URIs and implementing SSL on it's web servers based entirely on the concept of adding a green bar for boosting conversions (data isn't quite in yet to verify we did anything). I would really hope that I didn't waste multiple iterations on a pipe dream.
I'm not debating this point, but if you have some citations for this assertion, I'd love to read them. I've always heard and read otherwise.
I just completed a multiple-month-long process of converting a dynamic-domain application to support SSL-friendly URIs and implementing SSL on it's web servers based entirely on the concept of adding a green bar for boosting conversions (data isn't quite in yet to verify we did anything). I would really hope that I didn't waste multiple iterations on a pipe dream.