I just discovered that my demo video is recorded at too high a bitrate. It's at 2.8Mbit/s, compared to 1.3-1.8Mbit/s for subscriber videos. That's probably because I used my standard screencast encoding settings (which are set nice and high) for a video that has a lot more motion than my standard screencast.
Fixing this alone will probably do wonders for my conversion rate.
Thanks a million to tankbot for starting the conversation rolling and to alecthomas for helping me to troubleshoot it over email.
I just discovered that my demo video is recorded at too high a bitrate. It's at 2.8Mbit/s, compared to 1.3-1.8Mbit/s for subscriber videos. That's probably because I used my standard screencast encoding settings (which are set nice and high) for a video that has a lot more motion than my standard screencast.
Fixing this alone will probably do wonders for my conversion rate.
Thanks a million to tankbot for starting the conversation rolling and to alecthomas for helping me to troubleshoot it over email.