In a phrase: "does this just go into my iTunes then?". A large majority of Apple's customers presumably doesn't care about anything you mention, given by the simplicity of the iTunes model: you get music from the same place you listen to it and you put it on your iPod from there too.
The strategy of "few things, well executed" seems to be working fairly well too.
The strategy of "few things, well executed" seems to be working fairly well too.