You either install iTunes or you use someone else. Apple aren't interested in catering to 100 different music applications and 1000 different music devices - either join the ecosystem and gain the advantages, or don't. That strategy doesn't sit well with some people but for most consumers, it's the easiest way to get songs on their phone reliably and in good quality. The same also goes for films, TV shows, etc, with Apple TV.
I agree though, the iTunes software is pretty awful and even worse on Windows I hear.
I agree though, the iTunes software is pretty awful and even worse on Windows I hear.