I never saw Apple call itself this way, but I can be wrong, I believe it's more of an Apple rumors thing, like some years ago some people were telling how Apple would just put it's custom designed CPU on Macbooks and build everything by itself, including GPU.
This happened even here in HN, I think these guys are the equivalent of the MS fans back at the time of the dot-com bubble telling how MS would rule the world.
This happened even here in HN, I think these guys are the equivalent of the MS fans back at the time of the dot-com bubble telling how MS would rule the world.
EDIT: a "this" became "these"