Comment by calbear81

You can't buy "Likes" on Facebook, you can buy ads that prompt people to "Like" your page but you can't buy them outright. There are some cases where you can't really tell whether you're Liking a friend's "Like" or if you're also Liking what your friend Liked. I'm sure it confuses a lot of people since this whole phantom Like issue has come up frequently and reported by a lot of folks.