This is a good example for how far Google has drifted away from having "Don't be evil" as a core tenet. No PR or marketing person with those words in mind would go near a company like Nestle. Dealing with a company whose CEO views the human right to access to clean water as "extreme" is not something Sergei or Brin would have done ten years ago.
I wonder how many Google employees today would know the meaning of "Don't be evil".
I wonder how many Google employees today would know the meaning of "Don't be evil".