I think where one's design skills can be considered lacking, as I very much consider my own, simplicity becomes increasingly important and attractive as a design philosphy.
Plenty of white space, clear typography, showing only what is needed, and aligning vertical and horizontal edges helps hugely.
Plenty of white space, clear typography, showing only what is needed, and aligning vertical and horizontal edges helps hugely.
Two tools that also help enormously: http://www.906.gs - a grid system for layout and http://www.colourlovers.com - Colour Lovers for awesome colour palettes.