Companies rebrand/change their logo all the time, where in the article does it provide data comparing the rate of change of company names in down times vs the good times?
This is just fitting a convenient 'depression 2.0' story to some logo redesigns; if this happened two years ago, the same redesigns would be interpreted entirely differently, perhaps it would be about 'increasing market share in a more globalized world'.
This is just fitting a convenient 'depression 2.0' story to some logo redesigns; if this happened two years ago, the same redesigns would be interpreted entirely differently, perhaps it would be about 'increasing market share in a more globalized world'.