A $30k Tesla doesn't have to differ drastically in range, size, and driving characteristics over the Leaf. As long as they make something that doesn't look ghastly, it's already got an advantage over the Nissan.
They don't need to profit directly on the low end cars, they're looking at increasing the number of Tesla owners, which will help to push pro-Tesla agenda and sell charging stations or other Tesla technologies.
They don't need to profit directly on the low end cars, they're looking at increasing the number of Tesla owners, which will help to push pro-Tesla agenda and sell charging stations or other Tesla technologies.