> if you see advice here that puzzles you, it may be a sign of a painful lesson you're going to learn in the future.
Ugh, does anybody mind taking a stab at paraphrasing this one:
> Don’t say things if your competitors can’t say the opposite. For example, your competitors can’t say their product is slow, so saying yours is fast is sloppy marketing. On the other hand, your competitors can say their software is for Python programmers, so saying yours is for Ruby programmers is good marketing. Apple can get away with breaking this rule, you can’t.
This is the only bullet out of the list that I can't quite brain.
Ugh, does anybody mind taking a stab at paraphrasing this one:
> Don’t say things if your competitors can’t say the opposite. For example, your competitors can’t say their product is slow, so saying yours is fast is sloppy marketing. On the other hand, your competitors can say their software is for Python programmers, so saying yours is for Ruby programmers is good marketing. Apple can get away with breaking this rule, you can’t.
This is the only bullet out of the list that I can't quite brain.