People are different. I do what he described every single time I see the coupon code when I wouldn't have thought about searching for one. I would have been happily enjoying my purchase instead to cruising junky ad filled sites looking for a discount.
It's simple loss aversion. Instead of people seeing their purchase as a gain, they think about what they're losing by not having a coupon.
People are different. I do what he described every single time I see the coupon code when I wouldn't have thought about searching for one. I would have been happily enjoying my purchase instead to cruising junky ad filled sites looking for a discount.
It's simple loss aversion. Instead of people seeing their purchase as a gain, they think about what they're losing by not having a coupon.