Comment Comment by mijustin This PayPal/Comscore study found that 27% of potential buyers abandoned their shopping cart because they had to go look for a coupon code.Another study found that removing the promo code box improved conversion from 3.8% to 5.1%Source: http://ux.stackexchange.com/a/11365(There's also some good shopping cart / checkout UX tips in there too) parent mijustin 13 years ago
Another study found that removing the promo code box improved conversion from 3.8% to 5.1%
Source: http://ux.stackexchange.com/a/11365
(There's also some good shopping cart / checkout UX tips in there too)