The article doesn't seem to mention this, but there is another trick in these guys arsenals - fake news articles about their products.
They build entire webpages, along with side-stories and article comments that support their product. They look SO real that once I (and I consider myself pretty tech-savvy, having access to Internet for 15 years) fell for it briefly, and then had to explain it to my wife who stumbled upon them as well. I was truly impressed by amount of work these guys went through not only to write a pretty long science-looking article, but to build a whole (albeit pretty static) webpage and write realistic comment sections. Sadly, this whole effort is done to deceive other people.
They build entire webpages, along with side-stories and article comments that support their product. They look SO real that once I (and I consider myself pretty tech-savvy, having access to Internet for 15 years) fell for it briefly, and then had to explain it to my wife who stumbled upon them as well. I was truly impressed by amount of work these guys went through not only to write a pretty long science-looking article, but to build a whole (albeit pretty static) webpage and write realistic comment sections. Sadly, this whole effort is done to deceive other people.