One of the real challenges with Newsstand apps is the conversion of users (downloaded the app) to paying subscribers (monthly, annually). I've seen conversion rates as low as 1% (not including churn) for some very established publications.
So the challenge isn't just getting the eyeballs, its keeping and charging them to make a business. There are some techniques you can use that make an impact.
One of the real challenges with Newsstand apps is the conversion of users (downloaded the app) to paying subscribers (monthly, annually). I've seen conversion rates as low as 1% (not including churn) for some very established publications.
So the challenge isn't just getting the eyeballs, its keeping and charging them to make a business. There are some techniques you can use that make an impact.