On the one hand, you have people who are not trying to sell you anything telling you the simple (but difficult) truth:
Eat less and burn more calories, you'll lose weight.
On the other hand you have people who are trying to sell you something tell you all manner of complicated ways of losing weight that basically amount to being what overweight people want to hear.
In this case, you have a company called Fitocracy telling you:
Willpower will not bring you success.
It's a great statement that absolves overweight people of much of their responsibility for keeping themselves healthy. Fitocracy should sell well with this technique.
Eat less and burn more calories, you'll lose weight.
On the other hand you have people who are trying to sell you something tell you all manner of complicated ways of losing weight that basically amount to being what overweight people want to hear.
In this case, you have a company called Fitocracy telling you:
Willpower will not bring you success.
It's a great statement that absolves overweight people of much of their responsibility for keeping themselves healthy. Fitocracy should sell well with this technique.