I'm 27. Most people I know have not stayed in an Airbnb rental, or considered becoming hosts. They haven't heard of it, or they're reluctant to stay with a stranger.
Eventually, positive word of mouth will convince them to try. They just have to like it once and they'll do it again.
Friedman tried to paint Airbnb as massive, but all I can think about it how tiny it still is compared to the global hotel industry.
You may say that for use case X, a hotel would be better. Fine. But I'd estimate 80% of the market hasn't tried Airbnb, and X% of them will switch once they do.
I'm 27. Most people I know have not stayed in an Airbnb rental, or considered becoming hosts. They haven't heard of it, or they're reluctant to stay with a stranger.
Eventually, positive word of mouth will convince them to try. They just have to like it once and they'll do it again.
Friedman tried to paint Airbnb as massive, but all I can think about it how tiny it still is compared to the global hotel industry.
You may say that for use case X, a hotel would be better. Fine. But I'd estimate 80% of the market hasn't tried Airbnb, and X% of them will switch once they do.