A cool write up and good discussion but looking at the home page can maybe be insightful too. The home page can probably be improved to see a minor tick in conversions.
The "Online Inventory Management without the suck" is not a great intro. It stresses an absence of something negative instead of stressing something positive and uses the rather crude and unprofessional word "suck"
You also have no sign-up form visible on first page load and no call to action (one has to scroll a little, at least on my mac).
The "not interested" inversion of "contact us" is also pretty weird and announces that you expect people to not be interested.
The pricing link does not look like a link at all.
Then as you scroll it's just a wall of text all the way to the end.
The "Online Inventory Management without the suck" is not a great intro. It stresses an absence of something negative instead of stressing something positive and uses the rather crude and unprofessional word "suck"
You also have no sign-up form visible on first page load and no call to action (one has to scroll a little, at least on my mac).
The "not interested" inversion of "contact us" is also pretty weird and announces that you expect people to not be interested.
The pricing link does not look like a link at all.
Then as you scroll it's just a wall of text all the way to the end.