Finally. Websites in the tech sphere are usually mobile friendly (because they live on the edge of modernity or because they are bare bones and content-centric), but "common" websites often offer a poor mobile experience. Google penalising this is good news for the consumer.
However one point that is not addressed in the article: what about websites that make you go through a first page/pop-up which proposes you to download their app every time[1]? That is an annoying behaviour that I'd like to see penalised as well.
However one point that is not addressed in the article: what about websites that make you go through a first page/pop-up which proposes you to download their app every time[1]? That is an annoying behaviour that I'd like to see penalised as well.
And as usual there is a relevant XKCD comic: http://xkcd.com/869/
[1] here, in France, most newspapers websites do this. Main result is that I do not read news on my phone any more - not a big loss actually.