If they can snoop SSL'd content, that would be a bombshell. Many of the implicated companies use SSL for most of their properties. FB is all over SSL, for example.
For stuff in FB, FB could be pushing that target-specific data to collection points in real-ish time. Instead of doing daily dumps, you just provide a targeted stream of data.
For stuff in FB, FB could be pushing that target-specific data to collection points in real-ish time. Instead of doing daily dumps, you just provide a targeted stream of data.