I'm looking to build my first B2B product and I want to validate the concept before writing any code. I've started to put together an informative landing page (still in progress) and I believe the copy is simple enough but doesn't get too technical.
I've sat down with some business owners and I believe they "get it." I haven't shown it to friends or family who aren't in the industry I'm trying to reach.
The core users (hopefully) will be local bars, restaurants and lounges that have high foot traffic centered around entertainment. What are the best ways to get the word out to them, get them to the site and gauge interest?
One idea I had was to design a postcard, purchase a mailing list and send it to all of the businesses in the area. Get people to the site and do the email signup flow, offering $10 off when it launches. This will cost about $600 for the printing and mailing.
Another idea is to buy ad space through Adwords. This seems more of a gamble as you have to predict what business owners might be searching for.
What have you done to reach B2B users before your product launches?
I've sat down with some business owners and I believe they "get it." I haven't shown it to friends or family who aren't in the industry I'm trying to reach.
The core users (hopefully) will be local bars, restaurants and lounges that have high foot traffic centered around entertainment. What are the best ways to get the word out to them, get them to the site and gauge interest?
One idea I had was to design a postcard, purchase a mailing list and send it to all of the businesses in the area. Get people to the site and do the email signup flow, offering $10 off when it launches. This will cost about $600 for the printing and mailing.
Another idea is to buy ad space through Adwords. This seems more of a gamble as you have to predict what business owners might be searching for.
What have you done to reach B2B users before your product launches?