It is interesting, I don't think it will actually help them much. If you have Foxtel already you can likely get the whole of showtime for around the same price your paying on itunes for Game of Thrones. (While the season is going and there are day 4 eps a month.)
Not sure they are going to convince people that don't have Foxtel that they should pay $60+ a month for the service purely on the back of Game of Thrones.
Not sure they are going to convince people that don't have Foxtel that they should pay $60+ a month for the service purely on the back of Game of Thrones.